Mountain Dew Selecting New Creative Case Solution

Mountain Dew Selecting New Creative Case Solution

Mountain Dew Selecting New Creative Case Solution

PepsiCo began the Do the Dew campaign to have the ability to target their preferred market i.e. teens. Following were the ads that have been employed by the business in their new campaign which was started after jettisoning the Country Cool campaign. All of the aforesaid ads were effective simply because they satisfied the AIDA (attention, interest, desire, action) criteria. The up surging sales and business show the employed ads were good at inducing action (last A of AIDA). Action can not be inducing by having an ad unless of course obviously attention is acquired, fascination with the ad is developed, and want is switched on.


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