P&G Japan The SK II Globalization Project Case Solution

P&G Japan The SK II Globalization Project Case Solution

P&G Japan The SK II Globalization Project Case Solution

De Cesare ought not prescribe to the excellence mind GBU that SK-II turn into a worldwide brand as a result of the distinctions in the custom took after for face purging i.e. The six stage purifying custom is a somewhat tedious act which has a tendency to be a ton to request in various parts of the world. Furthermore, the cost required in propagating the picture would make its benefits edges diminish, and working expenses to increment. Moreover, the picture of P&G as a brand that uses mass advertising endeavors with modest costs can't be actualized on a worldwide level since this would take into consideration crumbling of brand value in the psyches of its reliable clients. Also, SK-II is to a greater extent a top of the line item in Japan, which would be in threat of losing clients if the clients recognize the closeness of the mass-advertised Olay and SK-II itself.


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