Hilton Honors Worldwide Loyalty Wars Case Solution

Hilton Honors Worldwide Loyalty Wars Case Solution

Hilton Honors Worldwide Loyalty Wars Case Solution

Hilton Honors Worldwide Loyalty Wars Case Solution

Hilton Hotels sees the regular visitor program as the business' most essential advertising apparatus, coordinating promoting endeavors at the substantial client. What is Hilton to do then, when a contender raises the stakes? This case shows the financial matters of recurrence promoting in commercial ventures with an exceptionally particular "substantial half" to their client base, and lets students banter about what to do when Sheraton and Westin apparently overcompensate something to be thankful for.

Excel Calculations

Questions Covered

Hotels are an unusual kind of product. Consumers buy a branded experience, but the experience is delivered far from corporate scrutiny, under various kinds of control – a manager, a franchisee or a property operator. How can a loyalty program help the property operator and brand owner manage customers better?

Can you quantify the value of the HHonors program to Hilton? How does the value generated by the program compare to its cost?

Now look at the program from the perspective of a franchisee. If the franchisee had the choice of putting the Hilton brand or one of the Starwood brands onto its property, how would they assess the value of doing so?

Diskin points out that franchisees cheerfully pay 10% of room rates to travel agents. Imagine that a franchisee paid HHonors 10 cents per dollar instead of the current 4.5 cents. How would you recommend that HHonors should spend the additional revenue? Would the franchisee get value from the expenditure?

What should Hilton do in response to Starwood?

What is your evaluation of loyalty programs such as those used by airlines, stores, hotels etc?

Share:

Keywords: hilton honors worldwide loyalty wars case solution

Comments

Other related blogs

Allotransfers: le website de référence pour louer les services privilégiés d'un driver privé

By : Allo Transfers

Stress and anxiety, contraintes logistiques, fatigue ou stress, il est évident que de se cond..


Getting Your Residency in Costa Rica - Law Practice Melendez & Bonilla Costa Rica Attorney

By : Costa Rica Immigration Lawyer

Costa Rica is a lovely country to stay in. Whether for irreversible residence or momentary house, ..


Led Lcd Smart Tv Repairing Course In Delhi

By : Led Lcd Repairing Course In Delhi

we provide Led Lcd Smart Tv Repairing Course In Delhi. Shut Down in Tv, Rainbow, Lines in Pict..


Commercial real estate: Great option for investing in real estate

By : Digital Market

  Real estate is a great choice for investing. The Real estate investing has conventionally be..